Friday, November 16, 2012

EXTRA: Will “Twinkie the Kid” become a Latino?

Is “Twinkie the Kid” about to become a vaquero?

Will the iconic symbol used to promote the image of Hostess-brand Twinkies snack cakes become a brother, of sorts, to the Bimbo bear?

WITH HOSTESS BAKERIES saying early Friday that they are shutting down because the union representing their bakery workers did not make enough concessions to appease them, there already is speculation that someone might buy the rights to use the names of Hostess products (Twinkies, Ho Hos, Ding Dongs and Suzy Q’s, to name a few).

Personally, I got my kick from the report on Forbes magazine’s website that said Grupo Bimbo may well be one of the bidders.

For those who think Bimbo is merely a logo worn on the jerseys of Latin American futbol clubs, it is a company that makes and sells white bread across the Americas – along with their own line of snack cakes that in many cases resemble a Latin American knockoff of Hostess-type products.

I think it would be amusing if the alleged knockoff were able to acquire the actual brand name of the Hostess versions – thereby giving them all the more legitimacy.
A model for the new "Kid?"

AND WHILE I know some people are going to have a knee-jerk reaction to something like Hostess being taken over by a Mexican company, keep in mind that there already is a subsidiary called Bimbo Bakeries USA that does business in this country.

Those Entenmann’s donuts, Thomas’ English muffins or Sara Lee-brand breads you purchase all are subsidiaries of the Bimbo USA. Which would put the Hostess products in very unique company – insofar as products available at the supermarkets are concerned.

Although you have to admit, seeing Twinkie change from the 10-Gallon hat to a sombrero and serape would be a visual jolt for many of us.

  -30-

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